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<h2>1.  Introduction </h2>
<p>All  references to 'our', 'us', 'we' or ‘company’ within this policy and within the  opt-in notice are deemed to refer to Diageo plc , its subsidiaries, affiliates  and associates. </p>
<p>We endeavour  to protect your personal privacy. We provide this privacy statement to help you  to understand what we may do with any personal information that we obtain from  you. By providing your personal information to us, you signify your acceptance  of our Privacy Statement and agree that we may collect, use and disclose your  personal information as described in this Privacy Statement. If you do not  agree to this statement, please do not provide your personal details to us.  This Privacy Statement is incorporated into, and part of, the Terms and  Conditions, which govern your use of the site in general.&nbsp; We will use  your information only for the purposes set out below. </p>
<p>We may  need to update this Privacy Statement from time to time. We recommend that you  regularly check this page to ensure that you have read the most recent version. </p>
<p>Changes  to the Privacy Statement are noted here : </p>
<p>Date last  revised : October 2005 </p>
<p>Sections  added : 2, 6, 10 <br />
  Sections  revised : 3, 7, 9 </p>
<h2>2. Legal  Purchase Age&nbsp; </h2>
<p>You must  not provide us with your personal information if you are not of legal age to  purchase alcohol in the jurisdiction in which you reside and (if different) in  the jurisdiction in which you are accessing the site. We do not intend to  collect personal information from any individuals under the legal purchase age  or market alcoholic beverages to anyone under the legal purchase age. If we  receive notice or believe that someone under the legal purchase age has  provided us with personal information we will make every reasonable effort to  remove such personal information from our files or flag such personal  information and retain it for the sole purpose of ensuring that it is not used  any further. </p>
<h2>3. What  is personal information? </h2>
<p>Personal  information is information about an identifiable individual, as defined by  applicable law. It does not include aggregated information that does not allow  you to be identified, nor does it include business contact information such as  your name, title, business address and business phone number. &nbsp; </p>
<h2>4.  Collecting personal information </h2>
<p>You can  decide what personal information you provide to us. We will only collect  personal information that you choose to provide. Where possible, we will enable  you to select how we will use this information (for example, by choosing to  opt-in or opt-out of receiving special promotional offers).&nbsp; </p>
<p>You may  choose to provide us with personal information if, for example, you: contact us  with an enquiry; register on the site, fill out a survey or other form with  your personal information included; request us to provide you with information;  enter a competition; post information to public areas of the site or take  advantage of a promotion.&nbsp; </p>
<p>You have  the opportunity to decide whether or not to receive communications from us,  except communications required by law or to administer any transaction  requested by you, at any point where we request information about you. </p>
<p>By  providing any personal information to us, you fully understand and clearly  consent to the transfer of such personal information to, and the collection and  processing of such information in, other countries or territories. Any such  transfer and processing by us will be in accordance with this Privacy  Statement.&nbsp; </p>
<h2>5. Use of  cookies on our websites </h2>
<p>In common  with many websites, we use &quot;cookies&quot; to help us gather and store  information about visitors to our websites. </p>
<p>A cookie  is a small data file that our server sends to your browser when you visit the  site.&nbsp; The use of cookies helps us to assist your use of certain aspects  of the site.&nbsp; </p>
<p>You can  delete cookies at any time or you can set your browser to reject or disable  cookies. </p>
<p>You can  obtain information about how to manage cookies at <a href="http://www.allaboutcookies.org" target="_blank">www.allaboutcookies.org</a>. </p>
<p>We may  use information from cookies for the following purposes: </p>
<p>1.  Traffic monitoring <br />
  E.g. <br />
  the IP  address from which you access the site <br />
  the type  of browser and operating system used to access the site <br />
  the date  and time of your access to the site <br />
  the pages  you visit <br />
  the  internet address of the website from which you accessed the site <br />
  2. To  recognise repeat visitors for statistical / analytical purposes. <br />
  3.  Anonymous tracking of interaction with online advertising. e.g. to monitor the  number of times that a banner ad is displayed and the number of times it is  clicked. </p>
<p>We may  connect the information that we collect through cookies with other personally  identifiable information that you provide to us. Such purposes are: </p>
<p>1. To  customise&nbsp; or personalise your experience of the site; for example, so  that we can greet you on the site by name. <br />
  2. For  transactional purposes, such as credit card sales. <br />
  3. To  monitor your use of our website(s) in order to make our communications to you  as relevant as possible; for example, by sending you email communications  relevant to the parts of the site that you visit most often or by letting you  know about features of the site that you have not accessed previously. </p>
<p>We may compile  and report to third parties (such as advertisers) aggregate statistics about  our users in terms of numbers, traffic patterns and related site information. </p>
<h2>6. Use of  personal information </h2>
<p>We may  use and/or disclose personal information collected from you in one or more the  following ways: </p>
<p>Marketing  Communications </p>
<p>We may  use your personal information in order to communicate with you about our  products and services and those of our subsidiaries, affiliates, and parent  companies and any of their related businesses. However, you will be able to  choose whether or not to receive such communications when you first provide  personal information to us. You will also have an opportunity to unsubscribe whenever  we communicate with you. You may also unsubscribe from such communications at  any time (see “Unsubscribe, access, questions and further information” below). </p>
<p>Marketing  analysis </p>
<p>We may  use information for internal marketing analysis, for example, to assess trends  amongst our consumers or to measure the amount of traffic to our websites. We  may also share non-personal information with others, such as advertisers, in  aggregate anonymous form, which means that the information will not contain any  personally identifiable information about you. We will only shared identifiable  personal information with third parties for marketing analysis with your  consent. </p>
<p>Transactional  purposes </p>
<p>We may  use your personal information in order to respond to your queries and requests  and to manage transactions such as credit card payments for any goods that you  order from us or any of our agents, or for the fulfilment of such transactions  (e.g. delivery). The personal information you provide may be used by an  authorised vendor to fulfil that order. </p>
<p>Third  party offers </p>
<p>We may  arrange for carefully selected organisations to send you marketing and  promotional information that may be of interest to you. In such circumstances  your personal information may be disclosed to these organisations who will be  bound by confidentiality obligations and restrictions on use of personal  information. We will obtain your permission before we allow a third party to  send you any such communications. </p>
<p>Public  (or Interactive) areas of our websites </p>
<p>Information  that you post on or through the public areas of the site (e.g., chat rooms,  bulletin boards and discussion groups) are generally accessible to, and may be  collected and used by, others and may result in unsolicited messages or other  contact from others.&nbsp; Users of our websites are encouraged to exercise  caution when providing personal information about themselves in public (or  interactive) areas of this site. </p>
<p>Sale or  Transfer </p>
<p>In the  event of a sale, merger, consolidation, change in control, transfer of  substantial assets, financing, reorganisation or liquidation, we may transfer,  sell, or assign to third parties information concerning your relationship with  us, including without limitation, personally identifiable information that you  provide and other information concerning your relationship with us. </p>
<p>Legal  purposes </p>
<p>We may  collect, use and/or disclose your personal information if permitted by law or  required to do so by law or where we believe such action is necessary in order  to detect, protect or defend us and/or other third parties against error,  negligence, breach of contract, theft, fraud and other illegal or harmful  activity, to comply with our audit and security requirements, and to audit  compliance with or corporate policies, procedures, legal and contractual  obligations. </p>
<h2>7.  Disclosure of personal information </h2>
<p>In  addition to disclosures identified in the purposes above, from time to time we  may disclose personal information to: </p>
<p>(a) our  service providers and subcontractors, including our affiliates, retained to  perform functions on our behalf or to provide services to us, such as  warehousing and delivery; marketing and advertising; data processing; software  development; website hosting and management; information technology and office  services; legal, accounting, audit and other professional service providers;  and further provided such service provider does not collect, use or disclose  the personal information for any purpose other than to perform such functions  or to provide services to us or as otherwise required by law; <br />
  (b) a  person or entity, including our affiliates, to whom disclosure is required in  order to fulfill one or more of the purposes described above under “Purposes  for Collecting Information”; <br />
  (c) a  person who, in our reasonable judgment, is providing or seeking the information  as the authorized or appointed legal agent of the subject individual; or <br />
  (d) any  third party with your consent or where disclosure is required or permitted by  law. </p>
<p>Your  acceptance of the Terms and Conditions of use of this site, which include this  Privacy Statement, constitute the granting of consent to the use and disclosure  of your personal information for the purposes set out above. </p>
<h2>8.  Security </h2>
<p>We take  security seriously and we take precautions to keep your personal information  secure. We have put in place appropriate physical, electronic and managerial  procedures to safeguard the information we collect. We have no control over the  privacy of any e-mail communications while in transit to us. We recommend that  you not include confidential, proprietary or sensitive information in e-mails. </p>
<p>In the  unlikely event that we believe that the security of your personal information  in our possession or control may have been compromised, we may seek to notify  you of that development. If a notification is appropriate, we would endeavour  to do so as promptly as possible under the circumstances, and, to the extent we  have your e-mail address, we may notify you by e-mail. </p>
<h2>9.  Unsubscribe, access, questions and further information </h2>
<p>At your  request, where the law requires us to do so, we will confirm what personal  information we hold about you, update your information, remove your information  and/or correct any inaccuracies in such personal information if you contact us  using the unsubscribe details provided below. </p>
<p>If you  would like to unsubscribe from communications about Diageo brands, or if you  have any privacy-related questions, concerns or complaints, please contact :  &nbsp; Digital Governance Director, Diageo plc, 8 Henrietta Place, London, W1G  0NB. </p>
<h2>10.  Portfolio permissions </h2>
<p>If you  have given permission for communications about Diageo brands generally (for  example, by opting to receive news and special offers by email about Diageo’s  other great alcohol brands) you may from time to time receive communications  about brands to which you have not opted-in specifically. Information about many  of Diageo’s brands can be found at <a href="http://www.diageobrands.com" target="_blank">www.diageobrands.com</a>. </p>
<p>We may  occasionally send you communications about brands not featured on <a href="http://www.diageobrands.com" target="_blank">www.diageobrands.com</a> (e.g. new brands). We  recommend that you refer to <a href="http://www.diageobrands.com" target="_blank">www.diageobrands.com</a> from time to time as the list of brands featured will be updated periodically. </p>
<p>Providing  general permission for us to communicate with you about our brands does not  mean that you will receive communications about all Diageo’s brands. We will  only communicate with you about those brands that we think may be of particular  interest to you. Any such communications will provide you with an opportunity  to unsubscribe from the brand in question and/or from all communications about  Diageo brands. </p>
<p>&nbsp;</p>
<h2>11. Links </h2>
<p>This site  may contain links or references to other websites outside of our control.&nbsp;  Please be aware that we have no control over these sites and our privacy  statement does not apply to these sites.&nbsp; We encourage you to read the  privacy statements and terms and conditions of linked or referenced sites you  enter. </p>
<p>As required,  this Privacy Statement will be supplemented by additional legal requirements in  jurisdictions where we conduct business.&nbsp; Nothing in this Privacy  Statement or otherwise will create, or add to, any right or claim (whether  legal, equitable or otherwise) that any individual or person may have at law or  otherwise against the company or any third party or any of their respective  directors, officers, employees, agents or representatives (collectively the  “Diageo Group”); nor will the existence of this Privacy Statement or its  application impose or add to any obligations or liability upon the Diageo Group  that the Diageo Group does not already otherwise have under law. </p>
<p>© Diageo  plc. 8 Henrietta Place, London, W1G 0NB. All rights reserved. </p>

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